SEO
Search Engine Optimization: optimising a website to improve rankings in search engines such as Google or Bing through technical work, content, authority and user experience.
Services
SEO and GEO Services for Business
We improve your company’s visibility on Google and optimise your presence for new Artificial Intelligence search engines. We design strategies aimed at generating qualified traffic, increasing conversions and building digital authority.
We combine web development, technical architecture, Artificial Intelligence and optimisation for traditional search engines and answer engines such as ChatGPT, Gemini, Copilot or Perplexity.
More than 10 years building digital solutions with a technical and business mindset.
- +10 yearsof experience
- +100projects delivered
- +75companies trust us
- SEO + GEOin one strategy
What is SEO and what is GEO?
A modern strategy cannot stop at traditional results: it must also make it easier for AI systems to understand the content, recognise brand authority and treat it as a reliable source.
GEO
Generative Engine Optimization: increasing the likelihood that your company is used as an answer source by AI engines such as ChatGPT, Gemini, Copilot or Perplexity.
Both disciplines are complementary. GEO is the natural evolution of SEO in a conversational search environment.
Why SEO and GEO matter more than ever
Companies no longer compete only to appear on the first page of Google. They must also make sure their content is considered reliable and relevant by Artificial Intelligence assistants.
- More visibilityIn traditional search engines and answer engines.
- More qualified trafficUsers with a real intent to buy or get in touch.
- More brand authorityUseful, verifiable and well-structured content.
- More commercial opportunitiesLeads and conversions with less dependence on paid ads.
- Ready for the futureA strategy prepared for AI Overviews and conversational search.
Our SEO and GEO services
We design a plan adapted to each company, its sector and its competition. Every service is aimed at a concrete business benefit, not only isolated technical improvements.
SEO and GEO audit
We identify technical limitations and content opportunities, and prioritise a data-driven action plan.
Technical SEO
Architecture, performance, Core Web Vitals, indexing and structured data built into development.
On-page SEO
Every page answers a specific search intent and delivers real value to the user.
Content strategy
Service pages, guides, case studies and FAQs designed for SEO and for AI engines.
Local SEO
Greater visibility in geo-localised searches, Google Business Profile and Google Maps.
Ecommerce SEO
Categories, product pages, filters, rich snippets and structured data aimed at organic sales.
SEO for software and SaaS
Ranking from the application architecture: rendering, dynamic URLs and organic growth.
GEO
Optimisation so ChatGPT, Gemini, Copilot, Claude or Perplexity cite you as a reliable source.
Ongoing monitoring
KPI tracking, reporting and iterative improvement focused on commercial opportunities.
Technical SEO, on-page, local and GEO
At Idesoftbcn, technical SEO is part of software development itself: we do not treat it as an isolated marketing service.
Technical SEO
Architecture, Core Web Vitals, speed, semantic HTML, Schema.org, sitemap, robots, canonicals, redirects and Search Console.
A fast, well-structured site is easier to crawl and improves user experience.
On-page SEO
Keywords, titles, meta descriptions, headings, friendly URLs, internal linking, images and conversion-oriented CTAs.
Every page answers a specific intent and delivers real value.
Local SEO
Google Business Profile, reviews, NAP consistency, location pages, LocalBusiness and quality directories.
More visibility in geo-localised searches and on Maps.
GEO
In-depth content, entities, E-E-A-T, FAQs, verifiable data and structured markup for answer engines.
Higher chance of being cited by ChatGPT, Gemini, Copilot or Perplexity.
Discover how to improve your visibility on Google and AI engines
SEO for software, SaaS and ecommerce
Our software development experience lets us solve technical problems that many marketing agencies cannot address.
Software, web apps and SaaS
- Technical application audits
- SSR, SSG or CSR rendering
- Dynamic URLs and navigation
- Structured data and Core Web Vitals
Ecommerce
- Category and product architecture
- Filters, facets and out-of-stock products
- Rich snippets and Product schema
- Qualified traffic and conversion
Our working methodology
We do not apply standard strategies: we design a plan adapted to each company, its sector and its competition.
- 01
Goals
Kick-off meeting and definition of business priorities.
- 02
Audit
Technical and content review, plus GEO readiness.
- 03
Competition
Market analysis, keywords and search intent.
- 04
Strategy
Prioritised SEO and GEO plan oriented to results.
- 05
Implementation
Technical optimisation, on-page and content.
- 06
Measurement
KPIs, reporting and continuous optimisation.
Tools, measurement and results
The goal is not only to increase visits, but to generate measurable commercial opportunities.
- Google Analytics 4
- Search Console
- Ahrefs / Semrush
- Screaming Frog
- PageSpeed / Lighthouse
- Looker Studio
- ChatGPT · Gemini · Perplexity
- Organic trafficQualified growth
- KeywordsEvolution and CTR
- Leads and conversionsReal opportunities
- Core Web VitalsTechnical performance
- AI visibilityAppearances as a source
Benefits for your company
Beyond rankings, an SEO and GEO strategy should translate into business results.
Organic traffic
Sustained growth in visits with commercial intent.
Qualified leads
Contacts more aligned with your value proposition.
Less dependence on Ads
More stable growth versus paid advertising.
Brand authority
Greater trust on Google and AI engines.
Digital ROI
Better return in the medium and long term.
AI readiness
A strategy prepared for the evolution of search.
Frequently asked questions about SEO and GEO
What is the difference between SEO and GEO?
SEO aims to rank you in traditional search engines. GEO aims for AI engines to use you as a source when generating answers.
When do results start to appear?
It depends on the starting point, competition and implementation pace. It is usually medium-term work with incremental improvements.
How long does an SEO project take?
The initial audit can be completed in a few weeks; the ongoing strategy is planned in phases according to goals and resources.
Do you work with companies in any sector?
Yes. We adapt the strategy to each company’s sector, business model and competition.
Can you optimise an existing website?
Yes. Auditing, prioritising improvements and evolving an existing site is one of the most common scenarios.
Is it compatible with Google Ads campaigns?
Yes. SEO and Ads complement each other: advertising delivers immediate results while organic builds sustainable visibility.
Do you carry out technical audits?
Yes. The SEO and GEO audit is the recommended starting point before implementing changes.
Do you optimise web applications and software?
Yes. Our development experience lets us address rendering, dynamic URLs, performance and indexing of digital products.
Which tools do you use?
Analytics, Search Console, Ahrefs/Semrush, Screaming Frog, PageSpeed/Lighthouse, Looker Studio and AI tools for analysis and content.
How do you measure project success?
With business KPIs: qualified traffic, keywords, CTR, leads, conversions, Core Web Vitals and, when measurable, appearances in AI engines.
Boost your visibility on Google and AI engines
Tell us about your current situation and goals. We will help you define an SEO and GEO strategy adapted to your company, with a clear audit and roadmap.
No commitment. Personalised attention to understand your case before proposing a strategy.